In an app-solutely first-of-its-kind collaboration, Sonam Kapoor yesterday launched the first look of Sophie Choudry's new music single on her mobile application. Titled 'Sajan Main Nachungi', the song is about a bachelorette party.
<img title="Sophie Choudry and Sonam Kapoor" src="http://images.mid-day.com/images/2016/aug/24-Sophie-Sonam-1.jpg" alt="Sophie Choudry and Sonam Kapoor" />
Interestingly, in the run-up to the launch, Sophie had fuelled engagement rumours by tweeting a cosy snapshot with a mystery man.
<img title="Sophie Choudry and Sonam Kapoor" src="http://images.mid-day.com/images/2016/aug/24-Sophie-Sonam.jpg" alt="Sophie Choudry and Sonam Kapoor" /> Sophie Choudry and Sonam Kapoor
What's more, her B-Town pals, Neha Dhupia and Bipasha Basu among others, had congratulated her and said they were looking forward to her bachelorette bash. But, it was a publicity gimmick after all.
Says Sophie, "Everyone does a typical music video launch, but the first look is crucial. I am bringing out a song after a couple of years and wanted to get people's attention. All I wrote was "Can't wait" [caption to the pic] and it got people talking. Nothing sells like romance, I suppose."
Why Sonam's app? "The song is fun, stylish and all about girl power, and I felt Sonam, as a brand, was a perfect fit. This is the first time that a celebrity has launched a song teaser of another artiste on her app. All credit to Sonam and her team for doing it," she adds.
Commenting on the tie-up, Sonam says, &ldquo;Sophie told me she likes the app and was wondering if we could launch the song's teaser. I loved the idea and decided to do something fun with it.&rdquo;
What is the Kapoor girl's idea of a perfect bachelorette? &ldquo;An amazing destination celebration with my closest friends,&rdquo; says Sonam as Sophie cuts in, &ldquo;It's all about naughty fun! You have to have fun friends, great music, some alcohol and eye candy in the form a good looking male stripper!&rdquo;

In an app-solutely first-of-its-kind collaboration, Sonam Kapoor launched the first look of Sophie Choudry's new music single on her mobile application. Titled 'Sajan Main Nachungi', the song is about a bachelorette party

Sonam Kapoor launches Sophie Choudry's new music single on her app

British pop-rock band The Vamps now in Mumbai

In an app-solutely first-of-its-kind collaboration, Sonam Kapoor launched the first look of Sophie Choudry's new music single on her mobile application. Titled 'Sajan Main Nachungi', the song is about a bachelorette party

Sonam Kapoor launches Sophie Choudry's new music single on her app

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Sonam Kapoor launches Sophie Choudry's new music single on her app

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