It’s been a season of debuts for actresses to prove their mettle as singers as well. After Alia Bhatt and Shraddha Kapoor, it was now the turn of Sonakshi Sinha to lead the baton. Her debut album ‘Aaj Mood Ishqholic Hai’ was recently launched and has already crossed over 4 lakh views on Youtube. The song is a peppy hip-hop number, that will make you tap your feet to the groovy beats. The timing of the song couldn’t have been better to hit around the time of holiday and party season in India.

What’s interesting to note is the way the song was introduced and the teaser was launched. The teaser of song was revealed only on UC Browser, which is the India’s most used mobile browser. The teaser was made available 2 days before the song launch and it received over 400,000 authentic views in one day on UC Browser, helping in creating the required initial buzz for the song. This turned out to be a powerful platform to give the initial boost to the song as UC Browser further promoted it via splash screen and SNS posts resulting in over3.87 million users seeing Sonakshi's debut teaser poster on their mobiles, in just one day.