Due to his close proximity with designers such as Rohit Bal, Ashish Soni, Arjun Khanna, Neeta Lulla, Lasceles Symmons and many others, it was only a matter of time before Sammeer Sheth undertook a project in the world of fashion.

Sammeer recently launched his first flagship fashion store with designer and good friend Narendra Kumar Ahmed at Khar (W), and is looking ahead to partnering other such fashion projects.

He is of the firm opinion that it's time for men to get adventurous where fashion is concerned. A flamboyant dresser himself, Sammeer carries off bright colours, suits and jackets with great aplomb. So why shouldn't others have some fun too?