Director Sujoy Ghosh believes that though the short films format has been there in the industry for long, no effort has been made to commercialise it and make it mainstream. With this intent, the ace director has partnered with Sriram Raghavan and film critics Anupama Chopra and Rajeev Masand to present the Critics Choice Short Film Awards (CCSFA) that seeks to recognise the talent behind short films.

"Short films are not mainstream because we are still to work out how to commercialise them but nevertheless they are great learning platform for people who want to get into filmmaking," Ghosh told PTI in an interview. "It's a great challenge to make a film in this format. It's a new format where you have to learn everything from scratch, be it the scripting, the acting, the cinematography. All faculties of filmmaking, you have to revisit because your presentation window is different, because it's not being made for the big screen but the small screen," he added.