Renowned model Anushka Ranjan was also announced as the face of BETI who will pledge her commitment to spreading the message for the cause far and wide. Mehul Choksi, CMD Gitanjali Group, announced their plans to reinforce their commitment to the Beti platform.u00a0 <img alt="" src="http://images.mid-day.com/2012/aug/Mr_-mehul-Choksi-and-Mr.jpg" style="width: 500px; height: 399px; " /> Mehul Choksi, CMD, Gitanjali Group with Sanjay Kothari,u00a0Vice Chairman, GJEPC <img alt="" src="http://images.mid-day.com/2012/aug/Anu-Ranjan_1.jpg" style="width: 500px; height: 560px; " /> Anu Ranjan, President, Indian Television Academy These events will also be focussed on particular causes and issues that may arise from time to time &mdash; first one being that of Sonali Mukherjee, a young victim of a horrific acid attack in Jharkhand. This year the opening show of India International Jewellery Week (IIJW) presented by Gitanjali for Beti will focus on generating support for treatment for this brave girl. <img alt="" src="http://images.mid-day.com/2012/aug/Anushka-Ranjan_1.jpg" style="width: 500px; height: 565px; " /> Anushka Ranjan, Face of BETI <img alt="" src="http://images.mid-day.com/2012/aug/Madhurima-Nigam_1.jpg" style="width: 500px; height: 600px; " /> Designer Madhurima Nigam The show will showcase the outfits of ace designers Vikram Phadnis and Madhurima Nigam who have also come forward to support the cause. Vivek Oberoi will also be walking for the show in support of the cause.

Gitanjali Group and Anu Ranjan announced the strengthening of their commitment towards a very special movement called BETI, a movement against female foeticide and atrocities such as acid attack, dowry and woman literacy.

This one's for you, beti!

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This one's for you, beti!

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