With the economics at the box office changing over the years, the Hindi film industry has seen a sea change. Unlike in the past, the business of Bollywood now boils down to the first weekend after release, with the first three-day collections paving the way for a film’s success or failure. With big banners and production houses blocking weekends and important and lucrative dates many months in advance, hardly any week goes by that does not see more than one films lined up for release.