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Two-wheelers are back in Bollywood
Updated On: 03 June, 2013 08:44 AM IST | | Kunal M Shah
The unassuming bike has found a place of pride on the poster and first look of several upcoming films
Over the last few years, promotional activities have become more and more vital to a film’s initial reception at the box office. Naturally, filmmakers and their marketing teams are leaving no stone unturned to come up with ideas that grab maximum eyeballs. While several elements from the film’s storylines have found space on their posters and still photographs, what’s interesting to see that the non-descript two-wheeler too has attained a place of prominence in the first look of a movie.
While in the earlier days, the hero often would be depicted riding in on a horse to save the damsel in distress, actors these days are comfortable riding on their scooters or motorbikes to chase the villains or ride with their sweethearts into the sunset.


