Vidya Balan has a new role - that of brand ambassador for the sleep awareness month of March. The awareness month aims to sensitise people about sleep disorders, the symptoms of which are often ignored but are nevertheless a serious health condition.

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Primarily related to one's lifestyle, sleep disorders are increasingly becoming common among urban Indians. Therefore, the need for regular check-ups.

"In our busy lives, we do not pay much attention to sleep or the lack of it. Getting a good night's sleep is as important as having your daily dose of vitamins. In case you are facing irregular sleep habits, it is important to approach your local doctor for a check-up," Balan said.