The elan with which Vidya carries the traditional Indian attire, has prompted a well-known Chennai-based sari brand to sign the actress as its brand ambassador. <img alt="Vidya Balan" src="http://images.mid-day.com/2012/aug/Vidya-Balan_1.jpg" style="width: 500px; height: 766px; " /> &quot;Vidya today represents the quintessential India woman. She not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her at a time when everyone is sporting similar looks. She stands out far apart from the crowd. She brought saris &#39;back&#39;,&quot; Swati Iyer of Bling! Entertainment Solutions said in a statement. &quot;Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. We are delighted to represent a personality as unique as her and are extremely proud to play a crucial role in creating Brand Vidya. &quot;Today Vidya stands for everything beautiful, real, honest, Indian and fearless. We now also manage her movies and endorsements,&quot; Iyer added.u00a0In recent time, Vidya has given hits like &quot;Paa&quot;, &quot;Ishqiya&quot;, &quot;The Dirty Picture&quot;, &quot;No One Killed Jessica&quot;, and &quot;Kahaani&quot;. Except the last two, in other films she mostly wore saris.u00a0 Celebrity photographer Atul Kasbekar, who owns Bling Entertainment, adds they are positioning Vidya as India&#39;s Meryl Streep.u00a0&quot;Internally, we have positioned her as India&#39;s Meryl Streep. To a movie going audience worldwide, if the venerable Ms Streep&#39;s name is in the titles, it is a reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances in box office success,&quot; he said.u00a0

Actress Vidya Balan has signed a whopping Rs.5 crore deal for endorsing a sari brand

Vidya signs Rs.5 crore sari endorsement deal

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Vidya signs Rs.5 crore sari endorsement deal

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