Vikram Bhatt: OTT platforms best to get revenues

Vikram BhattFilmmaker Vikram Bhatt who has ventured into the digital space with his overthetop app VBontheweb says such platforms are best to create a stable revenue system for quality content with good production values Asked how OTT platforms are contributing to the entertainment business Vikram told IANS here I think people are ready to pay if the content is worth investing The whole idea of encouraging and coming up with OTT platform is to make a stable revenue generating model for entertainment industry on digital platformIn the advent of technology one can shoot content using a smartphone or iPhone but to get a certain amount of quality and production value of a content whether it is a short film a web series we have to invest money for production I do not want people who are working with me on a production to get any less payment because the content is going on a digital platform and not on the silver screenThat is why OTT platforms are the best to get revenues said the director of films like Raaz and Ghulam Mentioning how good a response he is getting from the audience he said My web series Untouchables which is streaming is getting subscribers every day and after watching the show they said we should price it high Now one can watch the series by paying Rs 18 Considering the fact that YouTube is one of the digital platforms where people can watch content for free is the Indian audience getting used to the practice of paying to watch online entertainmentYes of course people are changing their mentalityand feedbacks from my show I am confident about it It is the matter of quality on which we are ready to invest said Vikram who has tried his hand at acting too In Untouchables which is the directorial debut of his daughter Krishna Bhatt he is playing a lawyer How was his experience of working with his daughter and acting He said Acting is different and I enjoyed it But it was just one of the trying out things I see no one is coming up with an acting offer to me My daughter is very talented as a director and her approach is different from mineI was a little sceptical for the first two days and wondered how she would operate on the set but she is fine Vikram considers veteran filmmaker Mahesh Bhatt with whom he has worked on several films like Footpath Raaz 3 and Mr X his mentor My relation with Bhatt Saab is more emotional than professional Yes I started my journey in the film industry under his guidance he gave me my first break and he is the institution for me to learn said Vikram But the learning is not just about films but exchanging thoughts sharing and he is always there for me for emotional support Over the period of time things have grown he addedCatch up on all the latest entertainment news and gossip here Also download the new midday Android and iOS apps to get latest updatesThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever