Is this a case of a Salman Khan overkill? Director Vipul Shah doesn't think so, but he has put a halt to all publicity involving the star for his forthcoming release "London Dreams" until "Main Aurr Mrs Khanna" is released Oct 16.

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"There's no point in a publicity overlap. I don't want audiences to be confused or annoyed by repeated and overlapping images of Salman's films," Shah said.

The Salman season has begun full-swing. After the whopping "Wanted", it is Salman's home production "Main Aurr Mrs. Khanna" on Oct 16 followed by Vipul Shah's "London Dreams" on Oct 30.