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What an idea, Sirjee!

Barfi!,Vicky Donor, English Vinglish, Kahaani ufffd these films tasted both critical and commercial success due to their script and story, not 'star factor'. As audiences hunger for something new and actors push the envelope with concept-driven films, Hindi cinema is going beyond the usual formulae and plotlines

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Of late, Bollywood has witnessed a new star rising on the horizon. Forget big-name actors or chartbusting item numbers, “concept-driven” film script are the buzzwords.

Variations of age-old plotlines helmed by stars are still going strong, but 2012 is proof that out-of-the-box films that provoke thought and excite debate with their unusual concepts can also strike critical and box office gold.

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