No we aren’t mad at someone. There’s a mint-fresh online brand called Idiot Theory that believes the idiot can be the genius. Founded by mother-son duo of Meenakshy Mitraa and Arrnavb Mitraa, they intend to live on August 29.

On offer are mobile covers, apparel, mugs and stationary too. While we aren’t fans of the quirky-print waistcoats and dresses, what caught our eye were the T-shirts with graphics representing the madness of Mumbai and Delhi.