Superstar Shah Rukh Khan gave a filmy touch to his meeting with Jeff Bezos when he made the Amazon's global CEO say a dialogue from his hit film Don. It was a starry evening for Bezos in Mumbai as he opened up about his journey and his bond with India during a conversation with superstar Shah Rukh Khan and filmmaker Zoya Akhtar. The event was attended by Riteish Deshmukh and his wife Genelia, Vidya Balan and her husband Siddharth Roy Kapur, Arshad Warsi, Rajkummar Rao, Pankaj Tripathi, Kamal Haasan and Ali Fazal among others.

When Bezos opened up about getting a role in Star Trek Beyond, Shah Rukh went in and asked him to practice the art of giving an audition for a Hindi movie, leaving Bezos surprised. Modifying his "Don ko pakadna mushkil hi nahi namumkin hai" dialogue, he made Bezos say "Jeff ko pakadna mushkil hi nahi impossible hai". The moment was shared by actor Riteish on his Twitter handle , which has gone viral on social media.