Cinema is an expensive art form so patronage is always welcome. However, the economic dynamics of Hindi film industry is such that there seems very little scope for ideas out-of-the-box, which might explain why the makers often tend to go for formulaic methods. Nevertheless, there are instances when a relatively small film manages to grab the attention of powerful film personalties, if not just the so-called moneybag producers. And such a union benefits both parties most of the time — well, almost.