Prudes move over, films laced with racy content and innuendoes seem to be the new cool in B-Town.


The 2012 film Kyaa Super Kool Hain Hum was laced with a sexual tone and adult jokes

What was better left to C-grade filmmakers to titillate the single screen audience with their double entendres, now has leading filmmakers dealing with the subject — with the belief that the audience is opening up to sex comedies now more than ever.

Filmmakers like Indra Kumar (Masti) and Ekta Kapoor (Kya Kool Hai Hum) tried their hand at this genre a decade ago. Now more producers feel that films generously peppered with adult humour are getting into the mood, even though there is a thin line between superwitty and outright vulgar.


The sex comedy Grand Masti (2013) was a sequel to Masti (2004)

The mantra is not to keep it subtle or anything left to imagination — it's all explicit. The bottomline, however, remains that mainstream Bollywood is unabashedly daring to venture into the risqué territory, too.

Says an industry watcher, "Today, the audience is lapping up diverse cinema genres. India seems to have opened up. The urban audience, especially the youth, is hooked on to Western TV shows laced with sexual innuendos. There is a dedicated viewership for it."