The duo will be promoting a Singapore-based online portal dedicated to Bollywood in the country. The website has been developed by media students studying in Singapore. <img alt="Farhan Akhtar" src="http://images.mid-day.com/2013/oct/Farhan-Akhtar.jpg" style="width: 245px; height: 400px;" />u00a0<img alt="Ritesh Sidhwani" src="http://images.mid-day.com/2013/oct/Ritesh-Sidhwani.jpg" style="width: 245px; height: 400px;" /> Farhan Akhtar and Ritesh Sidhwani Says Ritesh, &ldquo;The site is pays homage to Indian cinema and for filmmakers like us, it is a good opportunity to interact with the audiences directly and seek feedback from them about our films.&rdquo; What apparently appeals most to the producer is that this site will provide all the info needed about films minus the gossip. &ldquo;There is a lot of unnecessary conversations that take place on social networking sites. I am hoping to see how the general public reacts to movie trailers instead of getting into a loop of meaningless conversation,&rdquo; says a source from the production house.u00a0

Farhan Akhtar and Ritesh Sidhwani have made many films together and now the co-producers are set to take their association further

Why Farhan and Ritesh are endorsing a Singapore-based film portal?

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Why Farhan and Ritesh are endorsing a Singapore-based film portal?

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