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Yodha trailer launched mid-air, Sidharth Malhotra back again in action mode

Updated on: 29 February,2024 04:53 PM IST  |  Mumbai
mid-day online correspondent |

Sidharth Malhotra starrer Yodha becomes the first-ever film to have an in-flight trailer launch in the presence of the star cast and makers

Yodha trailer launched mid-air, Sidharth Malhotra back again in action mode

The trailer of Yodha was launched mid-flight

The Yodha trailer was launched mid-air in the presence of the cast and makers of the film. After the gravity-defying poster launch and adrenaline-fuelled teaser, the Sidharth Malhotra starrer became the first-ever film to have its trailer launch on a flight in Hindi cinema.

The power-packed trailer was unveiled mid-flight in the presence of distinguished guests from the media fraternity, who were originally en route to Ahmedabad from Mumbai to attend the press conference of Yodha. But little did they know that they were in for a mind-blowing surprise: a first-of-its-kind opportunity to watch a film’s trailer in the sky. 

To enhance and personalise the viewing ambience, each journalist on board was provided with a tablet and a pair of headphones to immerse themselves in each beat of the trailer, crafting an epic audio-visual experience unlike any other. Besides members of the media, team Yodha, including producers Karan Johar, Apoorva Mehta, and Shashank Khaitan, along with the star cast of the film, Sidharth Malhotra, Raashii Khanna, and Disha Patani, were also present on the flight, making it an unforgettable day for everyone. The never-seen- before trailer launch – thousands of feet above the ground – finally culminated in an eventful press conference, graced by media personnel from both Mumbai and Ahmedabad.

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After the roaring success of the National Award-winning film Shershaah, Yodha marks the next big collaboration between Amazon Prime, Dharma Productions, and Sidharth Malhotra. Directed by the debutant duo of Sagar Ambre and Pushkar Ojha, the high-octane action thriller film follows Arun Katyal, the commanding officer of an elite unit, Yodha Task Force, on a thrilling rescue operation. Produced by Hiroo Yash Johar, Karan Johar, Apoorva Mehta, and Shashank Khaitan, Yodha is slated for a theatrical release on March 15.

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Karan Johar, producer and owner of Dharma Productions, shared, “Steering clear of the conventional approach, we strived to infuse innovative ideas into Yodha's promotional campaign. Our goal was to bring out the film's larger-than-life essence through a series of trend-setting events and interactive experiences, and engross the audience in its world even before they set foot in the cinema halls. It was truly a surreal experience to unveil the trailer mid-flight on an aircraft and watch it through the lens of members of the media. The spark in their eyes spoke volumes about the impact it had on them. I personally interacted with some of them, and their reactions – not just to the trailer but also to the in-flight launch – were nothing short of exhilarating.”

Adding to this, Apoorva Mehta, Producer and CEO of Dharma Productions, said, “Yodha’s historic mid-sky poster launch pretty much set the tone for a series of remarkable events in the run-up to the film’s release. The entire team has put in months of hard work to ensure that every aspect of these events was meticulously planned and executed. What better way to launch the trailer of an in-flight action thriller than on an actual flight? We wanted to make a statement with Yodha’s trailer launch."

“Yodha is a story with a courageous soul and we’re proud to be co-producing the film and with it, further strengthen our long-standing partnership with Dharma Productions. At Prime Video, we have always believed in innovating and bringing in newer, exciting experiences for our customers, and the mid-air trailer unveiling of Yodha exemplifies it.” said Manish Menghani, Director and Head of Content Licensing, Prime Video India.

Expressing his excitement about the in-flight trailer launch of Yodha, Sidharth Malhotra said, “Agar teaser itna dhamakedar tha toh trailer toh aur dhamakedar banana hi tha. So, Dharma Productions took to the skies once again for a one-of-a-kind, in-flight trailer launch, which really sets the tone for all the thrills and chills the audience can expect while watching the film. I’ve given my blood and sweat to make this fast-paced action film. Can’t wait for all of you to see it in theatres on 15th of March.”

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