<img alt="" src="/imagedata/2012/apr/chulbuli_1.jpg" style="width: 400px; height: 130px; " /> u00a0 Now here&rsquo;s a twist: the PSA uses &lsquo;men&#39; to highlight a traditionally women&#39;s issue because they believe that men should also put their support behind this cause. Some of Bollywood&rsquo;s hottest men Abhay Deol, Arjun Rampal, Farhan Akhtar, Ranbir Kapoor and Shahid Kapoor are already part of this dignified initiative with Zoya. <img alt="" src="/imagedata/2012/jun/Zoya-Akhtar_1.jpg" style="width: 500px; height: 507px; " />

Zoya Akhtar along with a cancer foundation has directed, scripted and conceptualised a PSA that will focus on the awareness of breast cancer

Zoya Akhtar directs, scripts and conceptualises a PSA for cause

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Zoya Akhtar directs, scripts and conceptualises a PSA for cause

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