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Taylor Swift announces her 12th studio album, The Life of a Showgirl; revamps her social media handles with the new theme

Updated on: 12 August,2025 01:12 PM IST  |  Mumbai
mid-day online correspondent |

Taylor Swift announced her 12th studio album, The Life of a Showgirl, on August 12, with pre-orders now open on her official website. This marks her first release since the Eras tour

Taylor Swift announces her 12th studio album, The Life of a Showgirl; revamps her social media handles with the new theme

Taylor Swift

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Taylor Swift has unveiled her new album, The Life of a Showgirl, and fans are ecstatic. The singer made the announcement on August 12th, and pre-orders are currently available on her official website. This is Taylor Swift's first album since her hugely successful Eras tour. Taylor Swift changed her social media profile images shortly after the announcement of the new album. On X, Swift revised both the profile picture and banner to an orange lock against a green backdrop. The modification was also made to her Instagram and Threads profiles.

Notably, the new orange lock in glitter is not the record artwork, and her website says the product artwork will be revealed at a later date.


Taylor changes her social media handle's posts



Social media was buzzing with anticipation ahead of the album's launch, with many fans guessing that Sabrina Carpenter, who's made a name for herself with singles like Espresso, might be collaborating with Swift on the upcoming album. This all started when Carpenter's website indicated August 12.

Aside from that, numerous notable companies participated in Swiftie-mania, including Netflix, Walmart, and the Empire State Building's X account. The general perception is that everyone is ready for a 'new era' or eager to see what Taylor has in store for fans next.

All about Taylor's Studio Albums

With the album announcement generating a lot of buzz, Swift is headed to a podcast episode hosted by her partner, NFL star Travis Kelce. Swift's new album is bound to come up during the talk. The podcast releases new episodes every Wednesday at 7 p.m. ET.

This is Taylor's 12th studio album, following Taylor Swift (2006), Fearless (2008), Speak Now (2010), Red (2012), 1989 (2014), Reputation (2017), Lover (2019), Folklore (2020), Evermore (2020), Midnights (2022), and The Tortured Poets Department (2024). 

Fans were ecstatic to hear the news, especially because she included Travis in the announcement. They went public in September 2023.

Taylor Swift had already mentioned Kelce last year. In June 2024, she posted a selfie with Kelce and members of the British royal family backstage at her London Eras Tour event at Wembley Stadium.

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