Blackpink's latest single JUMP, released on July 11, has become a streaming sensation, but it also sparked rumours that its high-energy, visually striking music video was generated by AI. In response, Blackpink swiftly shut down the speculation
Blackpink band
Blackpink's latest single, JUMP, may already be one of the most-streamed songs of the month, but it has also sparked an unexpected surge of curiosity. Fans were blown away by the official music video's dramatic visuals and high-energy dancing when it debuted on July 11, but others were sceptical that it was entirely real. Rumours circulated that the entire video was created by AI, causing Blinks to become divided.
Blackpink refute the AI rumours
However, the K-pop queens were not about to let the internet dictate the story. In a swift and strategic move, Blackpink released behind-the-scenes footage of the filming process for JUMP, thereby dispelling the AI suspicions.
The comments section flared up quickly. "But I heard the entire video was AI?" one user asked. Another wrote, "Putting AI allegations to rest." Others responded with, "Oh?" But I was told the video was AI. How is this possible? "Clear the rumours, queens!" Furthermore, "Had to turn down the AI allegations real quick." One admirer simply stated, "They ended the AI allegations with ease."
Here's how the fans reacted
Some even brought up fan rivalries: "But armys informed me it was AI?? Notice how they are suddenly quiet, ijboool." Another person applauded the look, stating, "The speaker wall setup is giving major cyberpunk vibes - this is exactly the kind of bold visual storytelling that separates K-pop MVs from everything else." I can't wait to see how this translates in the final cut!"
JUMP, which debuted during their ongoing Deadline tour, is a powerful, fast-paced anthem about having fun with your buddies while others struggle to keep up. The music video just added to the excitement — and now that the BTS footage is out, Blackpink has not only defended their uniqueness, but also reminded fans why they continue to lead the K-pop wave.
Talking about BTS, 5 out of the seven members are currently in LA working on their upcoming album. The team has not only been diligently working on the recording but also giving some fun behind-the-scenes moments to their fans to drool over. The BTS members recently left the fans stunned by following the current viral trends on their posts.
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