Popular television actress Achint Kaur who will appear in the upcoming web series "Jamai 2.0" says that the entertainment business has become quite a competitive space and having a good number of followers on social media is important to be cast in new projects.

"To stay relevant and visible in present times as an actor, one not only has to work on her craft but also promote one's talent rightfully on social media. From the time social media has come into our lives, it has become important to put out content and creativity in that space," Achint told IANS.