Hindi cinestar Amitabh Bachchan will be adding his weight to the newly launched DD Kisan channel, a 24-hour farmer-centric channel, a senior government official confirmed.
<img title="Amitabh Bachchan" src="http://images.mid-day.com/images/images/2015/mar/13-Big-B.jpg" alt="Amitabh Bachchan" width="670" height="447" /> Amitabh Bachchan
The actor is said to be &ldquo;excited&rdquo; about it.
A senior government official confirmed, &ldquo;Mr. Bachchan has been roped in to promote DD Kisan.&rdquo;
A source close to the 72-year-old thespian told IANS: &ldquo;He is personally very excited and enthusiastic about promoting DD Kisan, but an official announcement about Mr. Bachchan&rsquo;s association will be made formally in the near future.&rdquo;
The actor is also likely to contribute to audio visual content and radio jingles for the channel, which was launched by Prime Minister Narendra Modi on Tuesday.
Big B himself got the farmer tag in 2010 when he bought the land in Muzzaffarnagar village of Kakori, 23 km from Lucknow for Rs.3.03 crore ($482,000).
The Uttar Pradesh Seed Corporation then registered the iconic film actor as a farmer-member and provided him with a hybrid seed programme for his land, which got a yield of 200 quintals of wheat thanks to advanced tractors, threshers and other equipment.

Hindi cinestar Amitabh Bachchan will be adding his weight to the newly launched DD Kisan channel, a 24-hour farmer-centric channel, a senior government official confirmed.

Amitabh Bachchan to promote DD Kisan, 'excited'

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Amitabh Bachchan to promote DD Kisan, 'excited'

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