Content is king, says actor Hiten Tejwani, adding that if you have a good project at hand it will outshine the medium.

"If your content is good, your project will shine irrespective of the medium. Good work will always speak. Today, TV is facing a tough competition from web and films. One has to evolve and experiment to survive. TV, no doubt, has evolved. Today, if a TV show revolves around Banaras, the whole unit will go to Banaras and shoot. Earlier TV was only restricted to studio sets. There's a healthy competition between the mediums and all of us are doing our best to serve the best content to the audience," Hiten told IANS.