MTV, today, unveiled its aggressive content strategy on the back of unscripted original content. The new lineup will open with the fourth season of India's Next Top Model, followed by Elovator Pitch and Ace of Space. Malaika Arora, Milind Soman, Anusha Dandekar, Dabboo Ratnani and Neeraj Gabba will be mentoring the new crop of fashionistas for India's Next Top Model Season 4. Elovator Pitch is a quirky speed dating show that will see the return of youth icons Cyrus Sahukar and Gaelyn Mendonca to the MTV content fold. Ace of Space is a reality show built on the Darwinian principal of survival of the fittest. MTV has roped in last year's Bigg Boss finalist Vikas Gupta as the 'mastermind' who sets the rules of the game.

Beauty to get redefined in the fourth season of India's Next Top Model