Pooja Bhatt: Releasing Cabaret on the digital platform not a step down

Pooja Bhatt whose Cabaret is releasing on a digital platform says the medium is not a step down for her as a producer Pooja interacted with the media here to promote Cabaret on MondayAsked if she feels sad that Cabaret will not have a big screen release she said Not at all At the beginning of my career I did a small film called lsquoDaddy which was produced by Doordarshan During that time people asked Mahesh Bhatt why are you launching your own daughter with a television film Bhatt Mahesh Bhatt saab asked me You want to be recognised as an actor or a star so I told him that lsquoI want to be recognised as an actorTill today people recognise me with that film Then he made lsquoPhir Teri Kahani Yaad Aayee taking me and Rahul Roy for Zee Television That time also people asked him why are you doing satellite release of such a good film but Bhatt saab thought that we have to change norms and we have to go towards new platforms So I am just taking that legacy forward I feel this is not a step down for mePooja said that in future she would like to produce more films on digital platformsIn fact I will make an effort to release most of my films on digital platforms I will plan more ways specifically for a digital release and not burden it with promotion and advertising budgetUnfortunately because of this half of the films dont get released Most of the times people finish their films but releasing a film is a different art and to do that you need to be stubborn and you need to have patience I always feel you need to give a dignified and proper release to the film in which Zee is supporting me for that I am very grateful to themTalking about the row with her partners Pooja said Everyone knows that two years ago lsquoCabaret was going to release theatrically but I didnt want to have a bad release for this film as a producerIn todays day and age the films marketing and publicity are immensely important Very often we spend more on the marketing of the film than its making When we decided to make this film that time it was decided we will spend Rs 75 crore on its marketing But later my partners felt that we should only spend Rs 35 crore to promote the filmI didnt agree to that because now people spend Rs 25 crore to Rs 30 crore on the marketing of a film then how we will compete with them on less marketing budget If people dont know that a certain film is releasing then there is no point to release that filmPooja who has produced films like Dushman Sur Paap Jism and Rog said Cabaret was destined to release on a digital platform It will be out on January 9For two years I was thinking that why all this is happening with my film But then I thought God had a better plan to release this film The entire universe was conspiring to make sure that lsquoCabaret releases on the right platform and to the right audience I feel lsquoCabaret belongs to a certain kind of audience who wants to see the film as per their convenience on their tablets or on their smartphonesDirected by Kaustav Narayan Niyogi Cabaret stars Richa Chadha Gulshan Devaiah S Sreesanth and Gulshan GroverCatch up on all the latest entertainment news and gossip here Also download the new midday Android and iOS apps to get latest updatesThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever