Rohan Sippy, who is the latest director to join the web world with "Side Hero", believes the digital platform is fast emerging as the preferred destination for narrating interesting stories. Rohan says watching a film in cinema houses has become expensive and the industry is moving to the digital medium, which provides one the scope to be innovative with writing and performances.

"The big spectacle films will continue to thrive at the box office but for so many genres, this (web) will be the destination. We are trying to make a connection between the content, the performer and the audience for long term. They are reacting to story and actors and not stars.