Zoya Akhtar believes that the blend of traditional practices and modern trends as seen in Indian weddings provides sufficient drama for the creation of a promising show. "You'll see rituals that are completely traditional, but everything is [uploaded on] Instagram. This massive clash of the modern generation with [practitioners of] traditional [rituals] is beautiful. It's a hotbed for drama," says the Made in Heaven co-creator, who has been nominated in the Best Creator and Best Writing categories at the upcoming mid-day and Radio City Hitlist Web Awards.

The consecutive weddings of two of her Delhi-based friends came as manna from heaven for Akhtar and co-creator Reema Kagti, who were in the process of developing the script. "We interviewed people, and attended the events. The conflicts depicted in the show were [inspired by things] that have happened to friends and family. The instances are drawn from real life, from what we read in newspapers. But the nuances — like the characterisation, the things people spent money on, or how they live — came from [that experience]."