For actor Jisshu Sengupta, one of the most compelling aspects of the recently released ZEE5 series Brown was that it refused to fit neatly into a genre box. While the upcoming series is mounted as a crime thriller, Sengupta believes its greatest strength lies in its exploration of flawed, deeply human characters. The actor who always wanted to work with the Delhi Belly director Abhinay Deo signed the film without reading the script. He heard the story and details about his character in a brief meeting before signing the show. 

In the show, Brown, Sengupta has limited screen time. However, despite being a star, the screentime is least of his concern and priorities. For Sengupta, screen time has never been the deciding factor; relevance to the story is.