The web series won't feature any Bollywood stars," he says, a surprising admission from a couturier who presumably has the who's who of Bollywood on his speed dial.

However, Manish Malhotra, who is turning producer with a digital outing, insists that the idea behind the show and his production house is to promote fresh talent. Understandably, the designer — a force to reckon with in the fashion and film world — did not have to look too far for inspiration. Titled The Backstage, the fiction series apparently gives a peek into what goes on behind the glamour and glitz of film events and fashion shows.