It's rare that the industry gives it costume designers and stylists their due credit. But if one has managed to catch the breezy ZEE5 show Never Kiss Your Best Friend, you'd find it hard to not ignore the vibrant look and feel of the rom-com. Set in suburban London, the story told by its leads Sumer and Taani, played by the wonderful Nakuul Mehta and Anya Singh has the desired effect because of their fabulous chemistry and the right production quality.

Rick, who is known for some stellar works including the hit Tumhari Sulu, Housefull 2 amongst others tells mid-day that the singular brief was to render relatability to the narrative through clothes. "It is important for me to stay true to the vision of the director and the writers. A film or a series is primarily their baby and we have to work in sync with them. I did extensive research of the kid of clothes college kids were wearing 5-6 years ago and adapted the changes accordingly.