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Sanjay Leela Bhansali's 'Heeramandi' gets an Amul tribute, check out

Updated on: 09 May,2024 08:22 AM IST  |  Mumbai
mid-day online correspondent |

Days after its release, Sanjay Leela Bhansali's debut web series 'Heeramandi' has got a tribute from Amul with its topical ads

Sanjay Leela Bhansali's 'Heeramandi' gets an Amul tribute, check out


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Sanjay Leela Bhansali's 'Heeramandi' gets an Amul tribute, check out

Amul is known for acknowledging newsworthy topics in their popular topical ads. The latest to get a tribute from the brand is Sanjay Leela Bhansali's debut web series 'Heeramandi'. On Wednesday the official handle of the brand took to Instagram to share the graphic. The design sees the women of Heeramandi dressed in glittery outfits and holding bread with butter in their hands.

'Har heerain ke liye" reads the text on the graphic. 

The caption of the post read, "#Amul Topical: Sanjay Leela Bhansali’s period drama series impresses audiences…"

View this post on Instagram

A post shared by Amul - The Taste of India (@amul_india)

‘Heeramandi: The Diamond Bazaar’ is one of the biggest bets of Netflix in recent times. The streaming show, which features an ensemble star cast tells the story of two rival courtesans and how they vow to destroy each other in order to seek revenge. The star-studded cast of the series also includes Manisha Koirala, Sonakshi Sinha, Aditi Rao Hydari, Sharmin Segal, Richa Chadha, Sanjeeda Sheikh, Shekhar Suman, and Fardeen Khan. ‘Heeramandi’ is streaming on Netflix from May 1.

The story of Heeramandi is set in 1920 Lahore. Regarding the love he is receiving from the neighboring country, in an interview with Indiewire, Sanjay Leela Bhansali shared, “There was so much love that I received from Pakistan, people waiting for it anxiously, waiting for this to be told. It’s a piece that somehow brings us all together, when all India was one, it was undivided. These people belong to us as much as they belong to them. I think they belong to both of us and both countries are showing a lot of love for finally the show being made. I still feel we’re all one, I still feel that we’re all connected in so many ways. There’s a lot of love for people on both sides, leave aside a few people would want to create issues — but those are not relevant.”

When asked about the setting of the series, the ace filmmaker said, “There are things in the characters that connect to people in my work. That is why they talk about it. A lot of people like it, a lot of people don’t like it. It’s a part of a give-and-take with an audience and filmmaker. I don’t mind being loved when they give me love, and I don’t mind quite being criticized when they don’t connect to my work.”

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