Not too long ago, director Shaad Ali had announced that he would foray into digital entertainment with the gritty gangster drama, Gangs of London. However, in the latest development, it appears Ali will make his web debut with a romantic outing, a genre he knows like the back of his hand. Pawan & Pooja explores the lives of three couples sharing the same name — essayed by Mahesh Manjrekar, Deepti Naval, Sharman Joshi, Gul Panag, Taaruk Raina, and Natasha Bharadwaj — at different stages in their lives, and will drop on Valentine's Day.

Ask Ali what made him shift his focus from the gangster thriller to the relationship drama, and he says, "Gangs of London is my dream project. It's currently a work in progress as there are too many screws to tighten before we can begin shooting."