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Lock Upp premiere date gets announced after a viral qaidi campaign
Updated On: 09 June, 2026 02:55 PM IST | Mumbai | mid-day online correspondent
Netflix has announced that Lock Upp, created with Balaji Telefilms, will premiere on June 27. Following a viral campaign featuring masked “qaidis” and prison-themed billboards, the reality show has generated significant buzz ahead of its return with fresh drama and surprises

Ektaa Kapoor and Lock Upp (PR curated)
After days of speculation, viral social media chatter and intriguing promotional stunts across multiple cities, Netflix has officially announced the premiere date of Lock Upp, its much-anticipated reality show created in partnership with Ektaa Kapoor’s Balaji Telefilms. The show is set to stream exclusively on Netflix from June 27, marking the beginning of what promises to be an explosive and drama-filled season.
Lock Upp gets a release date
The announcement comes after a unique marketing campaign that captured public attention and sparked widespread curiosity. Over the past several days, reports of mysterious masked “qaidis” appearing in different parts of the country had flooded social media. Their presence led to endless theories among fans, with many attempting to decode the purpose behind the unusual sightings.
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