The current lockdown has left the 1.3 billion-strong population of India confined to their houses, limiting their recreational options. Naturally then, when not working from home, the average Joe has turned to the slew of OTT platforms for his daily entertainment quotient. The quarantine has had a ripple effect on another aspect of content consumption — interestingly, the viewership of explicit content has seen a spike. A case in point being Ullu app that predominantly features adult content and has seen a steady rise in subscribers over the past two weeks.

Encouraged by the development, the top brass at Ullu introduced a 15-day plan at a lower rate earlier this week. Vibhu Agarwal, CEO, Ullu Digital, reveals, "Since everyone is at home because of the lockdown, we have devised a special isolation period offer to our new users. Originally, our plans were Rs 144 for a year and R99 for six months. The new package is a 15-day subscription at Rs 36. We have gained 30 per cent more users because of this plan."