A study conducted by Dove and Hansa Research on around 2,000 Indian men and women aged between 18-55 years, revealed that every two in three Indians believe that women with long, straight hair have an edge in finding a wedding prospect when it comes to marriage. According to the survey, nearly 87 percent of Indians advised women against keeping their hair short.

The pan-India study on biases against hair types that Indian women endure has revealed these astounding findings. The study by Dove Hair has also claimed that a staggering 71 percent of Indians find short, coloured and curly hair less beautiful than long and straight hair on women. The study focused on hair length and texture but hair colour had its own say too.