Q. Several books have attempted to unravel the world of Indian advertising; why did you zero in on the last 50 years for your book?
While there have been several books that have spoken about a particular person's journey in advertising or particular brands and campaigns, no one has attempted to paint a large landscape of advertising and the changing Indian society. There have been books about society and Bollywood, and society and Television. Nothing approaching the scope of Nawabs Nudes Noodles has been attempted till date. Hence this bold attempt.

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