Pushkar Shukla and Akanksha Kanwal Shukla started Beatitude - a leading online marketplace for Handcrafted sarees, to cater to clients who appreciated the craftsmanship, sought exclusivity, and aspired couture. "Through Beatitude, we want to offer our customers not just sarees but an experience that will stay with them forever," says Pushkar when talking about his brand.

Beatitude was started because the couple realized that many modern-day women aspired for exclusive pieces, affordable designer wear and wanted a touch of modernity to their sarees, which suited their lifestyle. At that point in time, most of the saree market was flooded with traditional designs irrespective of its pricing. Through Beatitude, they tried to fill in this gap and brought to the table what customers were waiting for. Pushkar elaborates and says, "We do not want the modern-day women to neglect our traditional attire just because the variety available does not suit their personas"