Celebrities and influencers are often the target of cyber bullying and trolling, but the latest victim to a long list of names is jewellery brand Tanishq. The retail brand from Titan Company Ltd (Tata Group) finds itself in what can only be described as caught between a rock and a hard place in its attempt to celebrate the "coming together of people from different walks of life."

Ahead of the festive season, traditionally a time when people across the country buy and invest in gold, Tanishq has ruffled feathers for releasing a 45-second advertisement for it's latest collection 'Ekatvam', wherein it tried to showcase "unity in oneness" by depicting a moment between a Hindu daughter-in-law and her Muslim mother-in-law.