PR is defined as the professional maintenance of a favourable public image by a company or other organization or a famous person. If this is true then at least in theory it should be possible for PR to be able to maintain a positive image for even the most morbid businesses or organisations in this world. For example like funeral homes and terrorist organisations. Jeetujayson Raju is a celebrity PR agent and has worked with celebrities like Chase Tang, Keith Mason and several businesses to rebrand themselves to become an authority in their respective niches. PR is not just used to build an authoritative image it is also used to clean up a bad image. Which is going to be the focus of this article.

Jeetujayson says comedy can portray anything in a better light be it terrorism or pitching a boring product to an ice cold audience or making funeral homes more palttable on social media.