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Decoding India's wine landscape

Nick Pringle believes that India has immense growth potential as far as wine consumption goes. The commercial director of Accolade Wines (Hardys in India) shares his vision on why the time is ripe for global players to step in

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Wine

Q. What are the factors that make India a robust market for international players?
A. The consumer base in India is growing, whereby people with disposable income are becoming more adventurous, and exploring diverse wine categories.

Drink

Q. Why do you think an Australian wine like your brand will appeal to the Indian palate?
A. Our range, currently available in India — Stamp — is good quality, easy drinking and accessible to most wine consumers. It is also an easy match for Indian food.

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