Neelima Kamrah from Gurugram wearing a Kashmiri Aari embroidery saree

In August 2015, Delhi-based author Sunita Budhiraja started a Facebook campaign called Six Yards and 365 Days, urging women to drape the elegant attire every day of the year. “I developed a liking for the saree by seeing my mother drape the six yards daily. I wore one of her sarees for the first time in 1970, and then bought my own on October 9, 1972. My mother would drape her saree in less than two minutes. I emulated that and today, I wear mine in a minute and 10 seconds flat,” says Budhiraja.