In the 2006 film John &amp; Jane, director Ashim Ahluwalia follows six Mumbaikars who work in call centres and dream that their fluorescent-lit telemarketing jobs mean more than just the outsourcing of Western chores.
<img title="Call centre" src="http://images.mid-day.com/images/2014/dec/call-centre.jpg" alt="Call centre" /> Stills from the film John &amp; Jane 
The film is being screened by The Root Reel as part of the Bombay Trilogy series featuring films on the city by Ahluwalia. The screening will be followed by a conversation with cinematographer KU Mohanan. The previous movie that was screened as part of the trilogy was Thin Air, which chronicled the lives of three magicians against the backdrop of contemporary Mumbai.
<img title="Stills from the film John &amp; Jane " src="http://images.mid-day.com/images/2014/dec/Stills-from-the-film-John-&amp;.jpg" alt="Stills from the film John &amp; Jane " />
The 83-minute film follows the workers as they undergo accent elimination training for cultural assimilation. The telemarketers are given names like John or Jane, but their names are as false as the hopes they are peddled.
<img title="Ashim Ahluwalia" src="http://images.mid-day.com/images/2014/dec/12Ashim-Ahluwalia.jpg" alt="Ashim Ahluwalia" /> Ashim Ahluwalia
Extensive training is done to groom them to pitch products into US homes and as part of the job, they are often subjected to rudeness. But the dream for the call centre employee and the reason why they persist is a certain lifestyle that they covet.
The film has been shot on 35mm for a full-length feature film-like result and delves into the identity-warping human impact of the current economic reality.
The film&rsquo;s world premi&egrave;re was at the Toronto Film Festival (2005) and the European premi&egrave;re was at the Berlin International Film Festival (2005). It went on to won the National Film Award for the Best First Non-Feature Film (2006).

The Root Reel in association with Future East is screening John &amp; Jane, the award-winning film by Ashim Ahluwalia that looks into&nbsp;the world of telemarketing

Dreaming the call centre dream

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Dreaming the call centre dream

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