Indian fashion designer Sabyasachi’s jewellery brand has upset many people with its latest photoshoot and ad campaign. The brand’s official Instagram handle shared images from its ‘Intimate Fine Jewellery’ collection featuring the Royal Bengal Mangalsutra. It also includes the Bengal Tiger icon collection of earrings, necklaces, and signet rings in 18k gold with black enamel, VVS diamonds, and black onyx.

The images feature models donning traditional jewellery like the mangalsutra, but what has caused a stir is their attire. Among all the photos which are a part of the collection, the one showcasing a scantily dressed model donning a mangalsutra has grabbed a lot of attention and comments from people online. It has been deemed ‘obscene’ by many, who also questioned if the advertisement is even focussed on jewellery.