From Rishab Rikhiram Sharma to Anirudh Ravichander: How PM Modi is celebrating Indian music on social media
Updated On: 16 June, 2026 05:09 PM IST | Mumbai | mid-day online correspondent
From high-energy election rallies to international diplomatic missions, the India's Prime Minister's curated social media strategy draws on a mix of high-octane, region-specific, and neo-classical tracks that resonate strongly with a global Gen-Z audience

PM Modi's social media includes the likes of ‘Chanakya’ and '23 Theme'. Photo Courtesy: File Pic
Prime Minister Narendra Modi is extremely busy with diplomacy across the world but if you look closer, there is an interesting aspect to his work, especially when it is shared on social media.
It is at the intersection of state diplomacy and pop culture because he is busy championing the Indian music by being a forward-thinking leader who taps into contemporary Indian music trends.


