Sarathy Korwar drums up a storm at the Magnetic Fields Festival last year. Pic/Rebecca Conway

In every curvature within India, the party spell dwindles after New Year's Eve. But in Goa, the math is different. The pull of the beach is not just for travellers, but also event planners. GOAT Music, a London-based music and events agency, is the new tourist on the coastline. They are set to inaugurate the first edition of the GOAT festival, a three-day intimate boutique, music and arts carnival.