The 24-year-old boasts millions of followers with the social media page Sadcasm which has caught fire and continues to burn ever rapidly.

It takes but a spark to light a fire, but to continue it, rigorous fuel needs to be poured. Similarly, making viral content requires a lot of luck, good timing, and relatability. To perpetuate it - for more than a month, let's say - is another thing altogether. Aditya Saini's Sadcasm has not only had the initial big spark to be viral, it continues to weather the times by continuing to be among the premier content sharing machine in the country.