Funokplease, a city-based publishing house for children wants to spread smiles with their new book, Brown like Dosas, Samosas, Sticky Chikki. The editors have tied up with Apne Aap Women’s collective (AAWC), an NGO that works towards empowering women and children in the red light districts of Mumbai. They have launched the #BrownChallenge where children under 15 years can raise funds for the NGO through fun activities.

Adolescents taking up the #BrownChallenge

How it Works?
For each of their titles, FunOkPlease associates themselves with an NGO to raise awareness and funds through the book launch event and sales. Previously, they raised '1.2 lakh for the Cuddles Foundation for infants with Cancer. This was with the release of the book Alphabet Dress-Up. Another title, Your Turn Now also raised '1.7 lakh for the Vatsalya Foundation that works for street children. Also, their previous book, Number, raised '3.5 lakh for the Bal Asha Trust in March, shares Preeti Vyas, the editor.