It may have been a difficult idea, when Instagram first entered the online space - to warm up to the fact that sharing pictures online could mean more than just flaunting pretty photos of exotic trips and your dog. But it is slowly becoming a tool for business. At a workshop this Saturday, Hitesh Rajwani, who heads Social Samosa, an online publication reporting on social media trends, will share the secrets to achieving your business objectives using Instagram. Accompanying him is digital marketing professional Mrinil Mathur, who advises start-ups and SMEs on their social media marketing policies.