The writer inhales the air using an oxygen mask. Pic/Nimesh Dave

A visual of the breathtaking Sphinx Observatory, perched in the Swiss Alps, greets us as we pick up a can of Jungfrau – Air. It's feather-light, and the metallic surface is cold, as it has been preserved in an icebox. It contains 60 litres of air bottled in these mountains, at a height of 11,333 ft. The air isn't a cure, but aimed to offer bouts of rejuvenation. The frequency of your usage determines how long the 650ml can will last, but its shelf life is three years. Keeping it refrigerated is a must.